Online leads on the decline?
If you’ve noticed your website leads are down, it can be due to a variety of things. Whether it’s calls, forms, live chats, emails or any of the above – Determining what and how to check those items are where the troubleshooting begins.
Step 1: Run through your website.
If leads are down, the first thing to check is if your website is up! Check your website on both desktop and mobile. Make sure everything is loading currently and quickly If your website is live and looks normal, test your forms. Check on both mobile and desktop to make sure forms are functioning properly and emailing to you after submission. (Forms should also be storing in a database. Check the submissions to ensure you haven’t received a form on the website, but didn’t get the email notification).
Step 2: Check the Data
If leads are down the data can shed insight as to why. Checking your Google analytics data can show if it’s a seasonal trend or if any one specific lead source is the culprit. If you have form tracking in place, take a look at seasonality and compare the data. If you use call tracking take a look at the call tracking reports.
Step 3: Check the Indexing
Start by typing in a search query to Google, that a customer would use to find your business. Is your business showing? If your business isn’t showing, but it has previously, this could be indicative of an indexing issue. Check your sitemaps and indexing data. Run through all sections in Search Console to make sure your website is indexed and all is well.
Step 4: Determine if a Google Update or Site Penalty could be Involved.
Lately the Google updates across the SERPS (Search Engine Results Pages) have had serious impacts on unsuspecting businesses. A penalty could be keeping your site from showing in the SERPS. Bad SEO can also factor into this, so if you have some shady SEO strategies going on it may be time to re-evaluate.
Still can’t figure out why website leads are down?
If you’re in need of assistance or simply want to increase the amount of leads your website is generating, let’s chat! Give us a call today or use our easy online form to get in touch.
