COMPETITOR ANALYSIS
Ever wanted to take a peek over the fence and see what competitors are doing? A competitor analysis can provide invaluable information.
Competitor analysis for small businesses and non-profits.
Evaluating the competition in your market is a common strategy. Competitor analysis can identify opportunities and provide insight into effective strategies. These insights can then be added to your strategic marketing plan. It’s also incredibly helpful in identifying gaps in the market, where your services can fill the need.
There are several great ways to gain insight and information. We dig in using a combination of manual strategies and marketing tools.
Competitor research can be valuable for both small businesses and non-profit organizations. A deep dive allows us to see what a business or non-profit is doing, and what information potential audiences are receiving.
The information is out there You just have to know where to look.
A competitive analysis typically starts with some simple searches. We then evaluate any businesses in your industry that you’ve identified as competition. We begin by looking into organic and paid strategies to see what opportunities exist.
WHO are your competitors?
WHAT Services are they offering?
HOW are they reaching customers?
WHAT are they charging?
The goal of competitor research is to reach more potential customers
And illustrate why YOUR business is the best choice. (They just may be doing a better job at marketing their business thus far!)
- Keyword Ranking Analysis
- Paid Advertising Analysis
- Organic / SERPS Results
- Review / Follow Up Strategy
- Sales / Discounts / Incentives
- Ad Auction insights
- Content Strategy
- Brand Strategy
- Overall Marketing Strategy
- Pricing Analysis
- Technology
- Technical Evaluation
- Backlink Analysis
- Community Involvement
- PR / News
Each business is unique. Many are completing the basic marketing elements. Some prioritize marketing efforts for their business. A comprehensive dive into the competitive market can be incredibly valuable. If you’re interested in learning more and taking your business to the next level, let’s chat!
Starting with a thorough evaluation of current marketing efforts, combined with a look at competitor strategies, we’ll develop a marketing plan to fit your business and your budget.
