A website design should be representative of all that your business has to offer. Your website should be consistent with your brand and vibe, and let customers know what you do, and why you’re the best at it. 

In addition to embodying your business vision, your website should also adhere to all best practices and incorporate optimization strategies and insightful analytical data in both planning, presentation and design. In short, a website should be both attractive AND functional. Unfortunately, about 90% of websites we audit or review come up short. Most website design companies that have the visual capabilities and skills are not well-versed to incorporate the optimization best practices that are absolutely essential. A website design package that does not include optimization standards should be a huge red flag when you’re comparing options. A website that’s pretty, but cannot or will not show in the search result pages is like setting your money on fire.

Our goal is always to design an appealing website that WORKS. As important as the informational and visual aspects of your website design are, the technical functionality is imperative. Your services or products, your service area, the key factors that make you stand out among competitors and the history of your business and skill set should all be highlighted. In addition, effective presentation, structure, copy writing and SEO basics should all be incorporated in the plan and package. If a website is built without these best practices in mind, and then you go on to find a service provider for marketing items, your shiny brand new website can come up short. Make a sound investment with a comprehensive website design company!